BIKE FORCE DOCKLANDS

The recent opening of Bike Force at Docklands signifies the 19th store nationally and second in Melbourne. Bill Gordin, a former professional cyclist and his son and business partner Matthew spent close to three years researching the Melbourne metropolitan area for the ideal location for their newest and grandest flagship store.

Bill sought a vibrant atmosphere set amongst a progressive and cutting edge culture with connectivity to the most prominent cycling areas nearby. With the Footscray Road cycling path among the busiest in Australia, the Docklands was an obvious choice for this latest and greatest Bike Force superstore.

“Melbourne has the most competitive cycling traditions in the country, we launched our Docklands store with aims to stand out from our competitors in an exceptionally well presented store, to offer a broad range of bikes and quality products and to employ the right staff to assist with in depth knowledge of cycling, equipment and accessories. I am extremely pleased we have succeeded in all our aims to date” said Bill Gordin, owner and operator.

Bike Force caters for the commuter cyclist and the café rider; the Bike Force team is on hand to assist customers choose the right product for the right use. Bike Force is the largest bicycle retailer in Australia offering a risk free guarantee and lengthy warranty period. Whether a beginner or a seasoned professional you can’t ride past Bike Force for value, service and expertise.